A ‘Winning’ Partnership

Winning Directions and Senders Communications Group Join Forces in 2020

With over a century of experience in labor and political campaign communications, Winning Directions and Senders Communications Group are happy to announce their exciting, new collaboration. By utilizing each shop’s multiple strengths, the award-winning combination of Senders Communications Group and Winning Directions are the go-to experts. From political campaigns and voter registration to union organizing messaging and internal communications, you get it all with our new one-stop shop. Remember, there is no second place in politics.

Get To Know the Team Winning Directions For 40 years, Winning Directions has been a leader in strategic campaigns, winning hundreds of political and union campaigns through aggressive and creative direct mail and other strategies. From national and local voter registration programs, to member education projects, to GOTV campaigns, Winning Directions has successfully ensured that union members’ voices are heard. Senders Communications Group For more than 25 years, Senders Communications Group has been helping causes, organizations and candidates make their mark and reach their goals by using a variety of platforms, from sophisticated social media and state-of-the-art web design to old-fashioned, eye-catching newsletters and print collateral.

The Difference is in Our Work

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Our Services

Union Campaign Consulting
Internal Union Campaigns
Political Strategies
Paid + Earned Media
Voter Registration Drives
Initiative and Referendum Campaigns
High Impact Campaign Collateral
Websites + Social Media Development
Lobbying Training
Political Data Acquisition
Polling and Focus Groups
IE Campaigns

Our Clients

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Over a Century of Experience

Tony Fazio

Tony brings over 45 years of experience working on hundreds of winning political and initiative campaigns for labor unions, democratic parties, community groups and non-profits. His consulting firm, Winning Directions, has won numerous political industry awards. Tony served as President and Chair of the American Association of Political consultants for more than a dozen years.

Cherri Senders

Cherri brings more than 25 years of experience in communications and moving message to her consulting role to dozens of labor unions and non-profits. Her company, Senders Communications Group, has won numerous industry awards, and excels in moving working families’ messages through print, web, enews and social media platforms. The company also publishes Labor 411, the nation’s #1 union directory.

Ernie Powell

Ernie has been involved in public policy, progressive campaigns and grassroots efforts since for more than 50 years. He is a nationally recognized expert in affordable housing advocacy and senior issues, having spent nearly 20 years on staff at AARP advocating for national and state issues and now is a key principal for Social Security Works, fighting for the protection and expansion of Social Security.

Shira Barber

Shira’s bio to come.

Sasha Loobkoff

Sasha Loobkoff is a multidisciplinary Web Developer and Art Director with over 25 years of experience. His approach runs from whimsical to traditional but always clean, clear and intuitive. Sasha prides himself in his flexibility – utilizing decades of Print, Web, Mobile & Motion design experience to produce campaigns with a “Full Service Agency” list of options.

Peter Moran

Peter is the graphic magic behind hundreds of Winning Direction’s compelling and award-winning direct mail pieces. He has been part of the Winning Directions for nearly 30 years, and has won more than 100 Pollie Awards for his work.