Intro to Digital Marketing Strategies

In order to stay relevant in today’s increasingly digital world, it is imperative that businesses utilize digital marketing. No matter how large or small the business, if it is to have long term viability, it must develop a digital presence. With over 3 billion active users and nearly two thirds of consumers researching businesses and products online, the Internet is the single most important tool your business can utilize. Make sure that your business is using this tool effectively by using the following digital marketing strategies.

Local Search Engines (Search Engine Optimization)
A local search engine is an online platform such as Google, Bing, Ask or Yahoo. Run a search on your business by typing your company name into these local search engines. Make sure you claim your listing. You can do this by going to Google My Business. Next, verify your company’s information engines (i.e. phone number, address, website, and hours of operation) across all local search engines so that it is easier for consumers to find your company.

Social Media
With so many internet users on social media today, it can be a great platform for your business to announce new products and promote events; generate an audience or business; interact with customers and more.  Your business does not need to be on every social media site out there. Choose a social media site that best fits your business and do it well. For example LinkedIn is great for business-to-business marketing, while Twitter and Facebook are great for customer relations and audience engagement. Make sure your company profile is complete including links to your website, a phone number and any other appropriate information. Also be sure to use analytics to track your progress.

User Experience
If you don’t have a website, build one! This is an absolute must for any company, and it should look professional. A professional looking website will give your business credibility, and help attract customers, potential employees and possible business partners. Your website should be easy to navigate and provide content that is appropriate for your customer base. The website should contain a brief description of your business and services, contact information, and possibly a blog section. If your company sells products you should have a “store” on your website where customers can buy that product. A great website can take your business to the next level, but a bad website can negatively impact your business. So make sure that you invest the time and money into developing a site that is a positive reflection of your business.