It’s no longer enough for your organization or non-profit to only exist in the real brick-and-mortar world. Today, for organizations to have an impact, they need an active online presence as well, including a vibrant and regularly updated website plus social media outlets like Facebook, Twitter and yes, even Instagram. Forbes magazine contributor Steve Olenski…
With the world moving online more and more each day, it’s more important than ever for organizations and non-profits to have a strong online presence. Google expert Brynn, Zuccaro, says that when consumers are considering buying a product or a service, 94% of them do their research online to help them make a decision. Building…
Winning Directions and Senders Communication Group join forces in 2020. Read more about the team’s past work, strategies and capabilities here.
Social media experts agree that regular, constant content on social media is the key to successfully promoting your brand. Even in our information-glutted society, regularly communicating with your fans and soon-to-be fans is the best way for people to know about your organization and what it stands for. As you build your audience over time,…
In order to stay relevant in today’s increasingly digital world, it is imperative that businesses utilize digital marketing. No matter how large or small the business, if it is to have long term viability, it must develop a digital presence. With over 3 billion active users and nearly two thirds of consumers researching businesses and…
Social media is a great platform for your business to announce new products and events; generate an audience/business; interact with customers and more. Here are a few best practices you can implement as you develop your social media strategy. 1. Choose a platform Your business does not need to be on every social media site…