President Cherri Senders brings more than 20 years of experience in communications to her role as publisher, communications director and consultant to dozens of labor unions and non-profits. With an extensive background in messaging to both union members as well as the general public, Cherri knows what it takes to get the job done. She honed her skills writing about social issues for local and national publications ranging from Omni, Working Woman and California Magazine to the LA Times and the LA Weekly, bringing a broad understanding of the issues confronting working families and a proven ability to convey those concerns to a range of audiences.
Whether tackling day-to-day issues or long-term campaigns, Cherri works closely with her clients to identify their communications needs. Using her experience in print, web and social media, she develops and implements strategic plans that deliver measurable results on time and within budget. Her company’s award-winning publications, web sites and campaigns have helped in numerous outreach efforts, from on-going member education to contract ratifications to local, and state elections.